In the present day, using body-mass index (BMI) measurements, the medical profession distinguishes between classifying human bodies which are described as ‘fat’ in everyday speech as technically – in ascending order – as ‘overweight’ > ‘obese’ > ‘morbidly obese’.
In 1962, only 13% of Americans were obese, by 2016 that figure had increased to over 39% [Wiki].
Around 1960, less than 2% of British were obese, by 2016 that figure had risen to 27%, the highest in Europe [treated.com; Wiki]. Japanese and Koreans around 5% around 2015 (rest of Europe anything between 20%-25%) [HofC Briefing Paper 3336 (2018)].
Weight gain increases during the lifespan, especially between 25 and 40.
Processed foods characterised by the unholy trinity of additives : salt & sugar & fat.
food rationing 1940-54.
1954 first Wimpy fast food in Britain, Coventry St, London. In a 1955 newspaper column, Art Buchwald, syndicated writer for the Washington Post, wrote about the recent opening of a “Wimpy’s Hamburger Parlor” on Coventry Street and about the influence of American culture on the British.
Buchwald wrote, “Food served at the table within ten minutes of ordering and with atomic age efficiency. No cutlery needed or given. Drinks served in a bottle with a straw. Condiments in pre-packaged single serving packets.” In addition to familiar Wimpy burgers and milkshakes, the British franchise initially had served ham or sardine rolls called torpedoes and a cold frankfurter with pickled cucumber sandwiches called Freddies.
1st British McDonalds in 1974.
1976 1st British Burger King, expanded greatly only after it acquired and converted Wimpy and then Little Chef.
In May 1961, French businessman Jacques Borel opened his first Wimpy restaurant in Paris after obtaining an exclusive franchise to operate Wimpy restaurants in France. His restaurant was the first hamburger restaurant in France and had predated the opening of the first McDonald’s restaurant by a decade.